TO THEATER OWNERS

The recent reaction of theatre owners after the release of Sura is one of the worst happenings in recent past. Time and situation changes everyone, but really not to this extent. The same theatres owners who once hailed Vijay as a Messiah to them, have all of sudden been projecting him as someone who has ruined their lives with unreal claims, that even God cannot approve. What really hurts is their speeches as if he hasn’t given any profit to them. Vijay is the one who always wishes that everyone from parking boy to theatre owners to distributors and his producers earn profits from his films. And he managed to achieve it number of times which even earned him the Minimum Guarantee hero status. We have a few questions to these protesting theatre owners. 1. If 5 Vijay movies continuously failed as per your claims, on what gut feeling you invested 50 lakhs in his 6th consecutive movie? This seriously lacks any logic. A Good business mind won’t commit same mistake for 6 times in a row. They still look at cashing upon his opening power and fans excitement to see collections for first few days. If they say it’s the trust they had on Vijay it is an escape statement to hide the real source of their losses and shift the blame on Vijay.

2. The 50 lakh MG concept would apply only for theatres in major cities like Chennai, Madurai, Kovai, Trichy, Salem and Nellai. Has the movie been sold for same amount to theatres located in places like Karur, Pollachi, Pazhani etc and the other rural areas of TN? We guess the rate is only according to area and projecting it as a Tamilnadu wise problem is again a media stunt.

3.What was the Ticket rates for first 2 weeks? Is any theatre following rules implemented by Govt of Tamil Nadu? People who saw the movie on 20th day paid a Ticket price of min 100. The first 5 days Ticket prices were 150,200 in many places whereas according to Govt norms it should be 50,75 even for an AC theatre. Few theatres outside Chennai has A/C only in its name. With ticket prices min of 100 till 20th day and reasonable crowd flow as confirmed by those who visit theatres, how could an owner face loss?

4. Just a Small calculation. Let’s take a Theatre capacity of around 1000. And a Vijay movie for first 10 days will have minimum 80% Crowd on an average. With theatre ticket prices at a min of 100 and Daily 4 shows, movie sold for 50lakhs. Let keep per Show 800 seats gets filled. Per day 3200 seats (Includes all 4 shows). For 10 days, 10*3200 seats= 32,000*100 ticket cost= 32,00,000.With having 60% average occupancy for next 10 days, with same calculation a theatre would get 24 lakhs back. This itself amounts to 56 lakhs returns roughly with minimum assumed values. Then where comes the claim of money? It looks more like an intentional act to degrade Vijay’s fame in Industry.

4. There is also a point mentioned by theatre owners that Kamal, Rajini, Mani Ratnam and T.R. compensated them. Let us know one thing. Did Kamal compensate for Aalavandhan or Anbe Sivam loss? He did only for Mumbai express which was his own Production. Did Rajni compensate for Kuselan loss? He did only for Baba which was his Own production. Its ages since Mani Ratnam or TR worked in a project for another producer. So its clear that everyone had compensated only for their own Production. If Vijay has been asked compensation for Aathi its fair. Claiming loss for other movies which wasn’t his own Production is heights of stupidity. If they are really failures, why would someone be willing to invest 50 lakhs on Sura after 5 failures?

5. Even after Sun pics themselves said Vettaikaran is their highest grosser, how can these people call that as a flop? If Vijay movies are been called continuous Failures, then what about most of the heroes who give a hit once in a blue moon and still rated as top heroes on par with Vijay? And calling al movies after Aathi as flops, which includes Pokkiri is he most ridiculous thing ever heard recently. And their most unrealistic claim that Sun Pictures cannot be responsible for this highlights their only motive behind all these. How can a distributor selling at a high price be responsible for their loss?!

6. The theatre owners must have forgotten that Vijay is the only hero in current generation who delivered 16 mega hits and several super hits to reach his 50th movie. The same complaining owners have looted lakhs and lakhs when Vijay delivered series of hits by setting high ticket fares, selling tickets in black on their own and providing poor facilities at high ticket rates.

Vijay is indeed the most profitable hero than any others in current generation and this was also said only by their fellow Theatre owners and also Producers and Distributors. All these media stunt looks clearly like a drama to create a negative image in the minds of people by keeping ahead false claims and provoking statements. Before pleading on basis of humanity they should have some gratitude for the person who has laid them Golden eggs when everyone else were delivering duds. When in future a time comes and Vijay delivers hits, let us see what these humanitarians speak about him and at least lets see if they have a heart to thank him for their profits